Bavaria Beer Girls Kicked Out Of World Cup Match
36 beautiful blonde Dutch fans were kicked out and then arrested during the Holland – Denmark World Cup for wearing bright orange dresses.
The dresses were sold with Bavaria Beer packs in the Netherlands in the run-up to the World Cup, but football governing body FIFA accused the young women of staging an ambush marketing campaign.
“We were sitting near the front, making a lot of noise, and the cameras kept focusing on us,” Barbara Kastein told a local paper.
“In the second half, about 40 stewards surrounded us and forced us to leave the stadium,” she said.
They were taken to a FIFA office where police quizzed them about the dresses and asked if they worked for Bavaria. More than three hours later, they were released and police said they would continue investigating, the paper said.
FIFA said the women were “used by a large Dutch brewery as an instrument for an ambush marketing campaign”, although the dresses had no branding on them.
Budweiser, an official sponsor, is the only beer company allowed to advertise within the stadiums. FIFA fiercely protects its marketing interests, which are a major cash spinner for the organisation.
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This is just wrong… Attackin’ individual liberty… Regardless of the reasons.